Sustainable Packaging – The Key to Brand Recognition

It is a known fact that the population on our planet is increasing at an alarming rate. Over the last twelve years, approximately one billion inhabitants have been added to the world. As of now, the earth is home to a whopping 7 billion inhabitants. Every being that is brought into the world, is born with his own share of likes, dislikes, and preferences. He chooses what he likes and what he doesn’t like. He chooses what products he will use and what he will not.

To meet the demands of this ever-increasing population, innumerous industries worldwide produce massive amounts of commodities everyday. Whether its food and beverage, fashion and beauty, or household, millions of products are produced in all categories.

In this fast-paced age, every human being consumes a plethora of commodities in his life. Can you imagine the amount of packaging generated by all the products each human consumes in his entire lifetime?

What is product packaging made up of, you ask? Here’s our breakdown for the same:

1. Plastic: The easiest packaging material out there, approximately 53% of all products are packed using plastic materials.
2. Paper: 25% of all goods are packed using paper packaging.
3. Glass: A whopping 3.7 million tonnes of glass packaging is produced every year. Glass is used package around 10% of products.
4. Aluminium: Approximately 189,000 tonnes of aluminium packaging is used annually worldwide.
5. Steel: 13 billion steel cans are produced every year.

Now, out of all these materials, 38% of it in a person cannot be recycled. It is let into landfills and remains on the planet forever. According to environmental reports, packaging creates approximately 29 million tons of non-compostable waste to landfills every year.

Here are a few scarring examples of damaging, destructive and dangerous packaging that will blow your mind!

• The amount of fatal and unhealthy packaging that is thrown away every single year is as good as circling the earth 4 times.
• According to top environmental researchers, the oceans of the earth consist of more plastic and harmful packaging than wildlife. In fact, plastic packaging outnumbers sea life by six items for every one sea animal.
• That’s not all for causing a hazard to the sea, tiny pieces of injurious materials present in the ocean are consumed by innumerable creatures. Due to this, many diverse species of marine animals like sea are gradually getting extinct.
• Have you ever taken your preferred beverages in a disposable packaging on a hasty day? Well, you’re not the only one. Over 25 million people consume coffee and other beverage in plastic/paper cups every single day. Can you imagine all the 25 million cups accumulating as waste every day?
• Plastic Bottles account for one of the most threatening forms of plastic packaging. Over 20,000 plastic bottles are sold every second in the world.  Out of this unimaginable amount, only 50% of them are recycled. Not only that, the percentage of bottles that are turned into new packaging is just 7%.

What is Sustainable Packaging?

Sustainable Packaging is that outer covering of products that is safe and healthy for the ecological environment. This earth-friendly packaging is made from harmless, toxic-free materials that do not disrupt the soul of the natural ecosystem.

Why is Sustainable Packaging important?

Now that we know the calamitic ill effects of non-biodegradable, it’s time to explore a solution to this catastrophic concern.

As more and more people are becoming aware of the disastrous impact of packaging, businesses are adopting more and more greener ways on presenting their products. To create this eco friendly change, Pepaa is playing a major role in reducing the amount of waste generated due to product packaging.

How is product packaging a hazard to the environment?

Non-biodegradable product packaging like plastic, glass, aluminum and steel are a threat to the environment. They occupy thousands of landfills and are never totally recycled. Plastic is the ultimate poison for the planet. Other things follow.

What is an effective solution to packaging problems?

An effective solution would be to stop using non-biodegradable product packaging and switching to organic product packaging. Unlike the regular packaging, organic product packaging won’t produce toxic wastes and will be easily recyclable. 

What is Sustainable Packaging?

As the name suggests, sustainable packaging is a handmade, recycled, organic and biodegradable type of packaging. No plastic is involved in the making of it. In fact, Pepaa even offers plantable seed paper packaging that has little studded in it. After using the packaging paper, one can plant these seeds in the soil and they’ll grow into plants.

Where can I find sustainable packaging?

Sustainable packaging is yet to hit the markets but you can find them online, easily. At Pepaa, you can go through an entire range dedicated to ethical packaging that doesn’t hurt the environment. They have plantable paper packaging, recycled carton boxes, and even seed paper envelopes.

Our eco packaging is handmade from biodegradable materials that disappear in the earth. When this meaningful packaging is utilised, it instantly instills your message of protecting and preserving the planet in the minds of the audience. Not only does it term you as a sustainable organisation, but also makes your audience feel proud of consuming a product with green packaging and contributing to saving nature.

To give packaging a further unique twist, Pepaa also introduced plantable seed paper packaging. This exceptional concept refers to a piece of packaging that is made of recycled paper and then infused with seeds. When this packaging meets soil, the recycled paper decomposes, leaving the seeds behind. In a couple of days, the seeds germinate and slowly grow into fresh, green plants. Thus, a product is wrapped into a magic that is a gift to nature.

Let’s take a step and let’s be the change.

Let’s opt for packaging for the new age that does not become garbage!